About Us
We help debunk fake images for public good in Kenya. Growth in ICTs has disrupted mode of mass communication and role of the traditional media leaving societies to largely depend on Social Networking Sites for news and information. The downside is, however, unregulated news production and dissemination characterised by sensationalism, non-factual information, manipulation, misinformation, malice and propaganda.
Visual media play critical role in ascertaining information authenticity. Studies indicate that visual media affects the memory of viewers by distorting their thinking process. Such images also have capacity to deceive, inflict emotional distress, cause panic and influence public opinions, this owing to lack of knowledge & sometimes ignorance among consumers.
This platform, therefore focuses on debunking such media; including photographs and videos.
